We decided that our customer is going to be aged between 21 to 30, they like to shop in Zara/ Mango, they watch sex and the city and gossip girl, they like to go on sunny holidays and city breaks. They have an office job but they do not work in fashion and they read Elle, vogue and Grazia! There were lots more ideas but we all sort of discussed the sort of customer we all pictured!
We then brainstormed lots of buzz words for our two main themes and came up with some draft titles! I think this really helped finalise are theme as we came up with the idea of Romance representing the innocence of falling and being in love! An for the grungy theme we thought that could represent the feeling of being lost when you fall out of love you feel like you've lost someone and you cant let those memories go!
We also discussed what colours and fabrics swatches we could include for our themes on our mood boards! Romance we thought would be light pastel soft colours with fabrics such as silk, organza and satins. Grunge we decided should be dark colours black, purple metallic colours and include fabrics such as leather and velvet.
Sophie x
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