Jacket Research with Jo!

Miss selfridge

The main things I noticed in Miss selfridge was lots of tailored coats with contrast lining. There was lots of draping details and pleated cuffs on jackets.

I thought this blazer was cool it was jersey fabric with flower print all over, this was something I hadn't really seen in any other stores there were also lots of cropped jackets too.

This smart coat had really nice pleating detail on the shoulders and cuffs with made the jacket more fitted and a really cute shape. These bright bold colours were around in a lot of the high street stores!

Topshop!

Topshop had a lot of choice in style an colours of jackets!

Blazers are still very popular however Topshop had more variety in fabrics of blazers the first picture was a silk blazer and the third picture was velvet which is a huge trend this winter! I thought the middle one was a nice shape how the front is more drapey than a normal style blazer!

I loved the bold colours of these two style jackets! This funnel neck was a popular detail in quite a few jackets i had seen in many shops.

This coat was really cool, I tried it on and loved the shape of it it was really fitted and smart. I thought it was cool had it had the gold buttons and zips! Also I noticed lots of jackets had these sort of straps on the cuffs to make them more fitted and its a nice detail, also how they had added the bows on the back in the same way and this was also a detail to make the jacket more fitted as it pulls it in.

Faux Fur coats are everywhere this winter! I liked these Topshop ones as they were actually really nice and soft some of the faux fur coats around were a lot more tacky and had been made in cheap looking fabrics!

Mango

The military Jackets were very popular across all the stores! This one had quite nice detailing with the epaulets on the shoulders and the vintage gold buttons.

There were also lots of leopards prints around and faux fur!

The woven knit jackets were cool but I can see these jackets being more popular with an older customer. I thought Mango would be one of our customers main shops but I was actually quite suprised at the quality of the fabrics. A lot of the jackets/ coats looked very cheap but the jackets were quite pricey as well ranging from £100 - £200!

Kookai

This was the only Sheepskin coat I had seen and it was a really nice shape and really cosy fabric. This one looked like it had probably been inspired by one of the designers collections maybe the Chloe blanket style coats.

This one was a biker style jacket with really nice soft leather! There biker jackets in every store in town so that is a really key style at the moment.

Kookai's prices were also in the region of £100 - £200 a jacket but all the fabrics were actually really good quality and they looked expensive so I think kookai offered better value for money rather than some of the other concessions in House of Fraser!

Allsaints

Allsaints were quite expensive but again the fabrics they used were big thick heavy wools. they had lots of nice shapes and details, I noticed a lot of pleating details and lots of buttons!