Final Customer profile board

Traces

‘Parting is such sweet sorrow’

Customer Profile

Female

Aged 24-30

Size 6-12

Freelance Photographer/ Journalist

What She Likes:

‘Chloe’ is a Parisian female, born in France but lives in London, she is a commuter, and she spends her working weeks as a freelance photographer in the heart of London but on the weekends, slips away to her family home in the cozy villages of France. Her job takes her all around the world but she regards London as her 2^nd home, she’s quirky, cool, and fun. Her love for beautiful clothes began when she picked up her first camera- through photography she was able to appreciate fashion, understand how it makes the world go round and from this developed her own personal style for unique things.

She regards shopping as a very enjoyable pastime, she scours through the rails of thrift stores and boutiques like ‘Beyond retro’ to find vintage pieces and forgotten garments, when having to buy her essentials she flocks to high street stores like H&M, Gap and Zara. Her approach to the fashion industry is similar to that of art-, she constantly visits museums in and around London and those in the places to which she travels.

Her job causes her to be always up to speed with all the creative industries so she does this buy reading journals and magazines like ‘British and French Vogue’, ‘Grazia’, ‘Vanity Fair’, ‘Sunday Times Style’ and ‘The photographer’. She loves going out with her friends, going to the classic cinemas like the ‘Odeon’ and occasionally watching a play at any London theatre.

Her style is borderline Parisian Marie Antoinette boudoir but with a dark angel warriors twist to it, she relishes in buying designer and her favorites’ are ‘Chloe, Stella McCartney, Proenza Schouler and Vivienne Westwood’ but she favors thrift and vintage and likes to pick her jewelry from flea markets.

What She Dislikes:

She is not a fan of mass-market high street chains like New Look and Primark; she dislikes the current trend of ‘fast fashion’. She is the type of person who invests in her wardrobe and expects her money and the garment to work for her (so she’ll buy a £500 winter coat and expect it to last for at least 5 years). She doesn’t like junk food, camping or music festivals.

Melissa.